Growth & brand leader · Brighton, Colorado
I build the story,
system & momentum
behind growth.
Marketing leader with 8+ years turning audiences into customers, advocates, and revenue - across demand, brand, content, community, and operations.
in 13 months
media managed
with CRM systems
built to scale
What I do
Strategy is only useful
when it moves.
Demand
Paid search & social, lifecycle, lead routing, nurture, sales handoffs, and attribution.
Story
Positioning, messaging, copywriting, content strategy, creative direction, and data storytelling.
Community
Social strategy, advocacy, partnerships, and experiences that turn audiences into believers.
Systems
CRM, analytics, dashboards, CRO, marketing operations, and the rhythms that help teams scale.
CRM systems in practice
Complex underneath.
Clear in motion.
Representative, anonymized examples of the systems I build. The architecture is real; private customer data stays private.
01
Franchise growth · 150+ locations
Multi-location lead routing
A scalable intake and routing model that matched every inquiry to the right location, service, and owner while preserving clean attribution.
Less manual triage. Faster handoffs. Location-level visibility.01Paid + organic demand
02Standardized forms
03Location + service routing
04Owner follow-up
05Pipeline + revenue
02
Healthcare + service businesses
Lifecycle nurture engine
Behavior-based email and SMS journeys designed to move prospects from first inquiry through education, booking, re-engagement, and referral.
A more consistent customer experience without adding manual work.01New inquiry
02Segment by intent
03Email + SMS nurture
04Booking handoff
05Re-engage + refer
03
Cross-channel growth reporting
Closed-loop measurement
A measurement framework connecting campaign, website, call, and CRM signals so teams could see what created qualified pipeline—not just clicks.
Clearer investment decisions from acquisition cost through revenue.01Campaign source
02Landing experience
03Lead + call capture
04Lifecycle stage
05Attributed outcome
Selected website work
Built for people
with somewhere to go.
Explore two live digital experiences I helped bring to market.
Civic digital experience
City of Lone Tree
Led delivery of a 250+ page municipal website across stakeholder alignment, information architecture, accessibility, content governance, analytics, QA, and launch.Visit live site ↗Fitness + community
SolFlo Grappling Club
Partnered on the digital experience and growth foundation for a martial arts community, connecting brand, local acquisition, and member engagement.Visit live site ↗How I lead
Set the direction.
Build the system.
Raise the standard.
My job as a leader is to make good work easier to produce: give the team a clear destination, connect decisions to evidence, and create enough structure for people to move with confidence.
Start with clarity
Align the audience, business goal, message, and definition of success before adding channels or activity.
Make performance legible
Turn complex marketing data into a useful story: what changed, why it matters, and what we do next.
Build systems people use
Create practical workflows, ownership, and operating rhythms that improve quality without slowing the team down.
Coach the whole system
Help creative, media, sales, and operations see how their work connects - and give specialists room to own the answer.
Selected experience
A career built
across the funnel.
From enterprise partner marketing to founder-led growth, I connect creative ambition to operating discipline.
01
Aesthetic Bosses
Marketing Operations & Growth Lead | Co-Founder
Lead full-funnel growth and brand execution across healthcare, aesthetics, and service businesses - unifying positioning, paid and organic acquisition, lifecycle, CRM, community, and conversion.
2023 - Present
02
Nanopulse Digital
Director of Website Design
Owned digital brand, web, content, landing-page, and conversion strategy across 20+ projects, including the launch of the City of Lone Tree's 250+ page municipal website.
2023 - 2026
03
Nuclear Networking
Onboarding Development Director
Built the onboarding and marketing operations system from zero to one, then redesigned the workflow to cut the onboarding cycle to approximately two weeks.
2021 - 2023
04
DRGinvest
Digital Marketing Coordinator
Established brand identities, audience messaging, websites, content, acquisition foundations, and technical SEO across a multi-business portfolio.
2020 - 2021
05
Sierra Pacific Mortgage
Digital Media Strategist
Directed multi-market digital strategy across web, SEO, social, content, and lead generation, building measurable audience and pipeline growth.
2019 - 2020
06
Carahsoft
Marketing Coordinator - Micro Focus Government Solutions
Managed partner marketing, integrated B2B campaigns, live events, and a repeatable webinar program for government technology audiences.
2018 - 2019
The through line
Clear stories.
Useful systems.
Real outcomes.
I work best where strategy and execution meet: sharpening the narrative, finding the signal in performance data, and building the operating system that turns a good idea into repeatable growth.
My experience spans healthcare, aesthetics, civic technology, real estate, financial services, B2B technology, manufacturing, martial arts, and fitness. The category changes. The work stays human: understand the audience, earn attention, remove friction, and make the next decision obvious.
B.S. Strategic Communication · Shepherd University · 2015
Beyond the funnel
The work
stays human.
Based in Brighton, Colorado, I’m drawn to the places where discipline, identity, and belonging meet. That’s what makes sports, fitness, and martial arts communities so compelling - and it’s the same reason I believe the best marketing does more than capture attention. It gives people something worth joining.
Have a growth problem worth solving?
Let's build what moves next. ↗